Introduction:

Welcome to CuddleShare! Your privacy is important to us, and we are dedicated to safeguarding your personal information. This privacy policy outlines how we gather, utilize, and share your data when you access our website and services.

Information We Collect:

We collect information to provide better services to our users.

Personal Information: Name, email address, phone number, and postal address.

Account Information: Username, password, and profile details.

Usage Information: Information about how you use our website, such as your browsing history, search queries, and interactions with our services. For Mobile Use, please see our Mobile App Policy .

Device Information: Information about the device you use to access our services, including IP address, browser type, and operating system.

Marketing and Communications Data: Encompasses your preferences for receiving marketing content from us and third parties, along with your preferred methods of communication.

Aggregated Data collection is part of our services and is derived from personal data but doesn’t identify you. For example, we may use it to measure feature usage on our website and App. If however, the Aggregated Data is shared with personal data, it will align with our Privacy Policy so that it is treated as personal data.

We do not gather any Sensitive Personal Data about you.

We may need to cancel our services with you if you do not provide personal data, if it is required by law or as part of a contract.

How We Collect Personal Data

We gather data from and about you through various methods, including:

Direct:

• Register as a user on our website
• Post items for sale
• Send messages to us or other users
• Request marketing communications
• Share feedback or contact us

Automated: As you navigate our website, cookies, server logs and our AI technology will automatically collect Technical Data about your device, browsing behaviour, and patterns. For more information, please refer to our Cookie Policy .

Third parties: Third parties sources such as Google Analytics may also provide us with Technical Data.

How We Use Your Information:

• Provide, maintain, and improve our services.
• Process transactions and send related information, such as purchase confirmations and invoices.
• Communicate with you, including responding to your comments, questions, and requests.
• Personalize your experience by providing content and features that match your interests.
• Monitor and analyse trends, usage, and activities in connection with our services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.
• Comply with legal obligations.

You will get marketing messages from us if you’ve chosen to opt in during the registration process, though you can opt out at any time.

Please refer to our Cookie Policy  for more information regarding use of cookies on our platform.

We will only use your personal data for the specific purposes for which it was originally collected, unless we determine a legitimate need to use it for another purpose.

If we require your data for a different purpose, we will inform you and explain the legal grounds for this decision.

Please be aware that, in certain circumstances, we may process your personal data exclusive of your permission, in accordance with legal requirements or permissions.

Transfer of Personal Data Internationally

Certain third parties we work with are located outside the UK, meaning that your personal data may be transferred abroad. Whenever your data is transferred outside the UK, we make sure it receives a comparable level of protection.

Sharing Your Information:

• Service Providers: Third-party vendors and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, and hosting services.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Requirements: If required to do so by law or in response to a legal request, such as a court order or subpoena.

Legal Glossary

Valid Business Purpose: Refers to our business’s need to operate effectively and provide you with the best possible service and experience, while considering any potential impact on your rights before processing your personal data.

Execution of Contract: Refers to handling your data when required to meet the terms of a contract you are involved in before registering into an agreement.

Adherence to Legal Requirements: Refers to processing your personal data when necessary to fulfil a legal duty we are required to abide by.

Choices Regarding Your Information:

Account Information: You can update or correct your account information at any time by logging into your account.

Cookies: Most web browsers are set to accept cookies by default. You can choose to set your browser to remove or reject cookies, but this may affect the functionality of our services. See our Cookie Policy  for more information.

Marketing Communications: You can opt out of receiving promotional emails from us by following the instructions in those emails or by contacting us directly.

Security: We take reasonable measures to help protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

Children’s Privacy: Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

Changes to This Privacy Policy: We may update this privacy policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide additional notice (such as adding a statement to our homepage or sending you a notification).

Data Retention Period

We will keep your personal data only for as long as necessary to fulfil the purpose it was collected for.

If you need more details about how long we keep your data, please Contact Us .

In certain cases, you can request that we delete your data.

Additionally, we may secure your data for research or statistics for an indefinite period without notifying you further.

Your Legal Rights: 

Access Your Data: Request a copy of your personal data and verify its lawful processing through Data Protection Request.

Correct Your Data: Request updates to incomplete or inaccurate information, subject to verification.

Erase Your Data: Ask for deletion of your data when there’s no valid reason for processing it, unless legal obligations require retention.

Right to Object: Challenge processing based on legitimate interests or for direct marketing, unless we can prove overriding legitimate grounds.

Restrict Processing: Request suspension of processing in certain cases, such as accuracy disputes or pending legal claims.

Transfer Your Data: Receive or transfer your data in a structured, machine-readable format for specific purposes.

Revoke Consent: For data processing at any time, knowing this may impact services provided.

Privacy Policy Update:

 We regularly review our privacy policy. This version was updated on 1 May 2026.

Please update us if your personal data changed while you have an account with us, in order  to keep an accurate database.

Our website may contain links to third-party sites or apps which may collect or share your data. We don’t control these sites and are not responsible for their privacy practices. We recommend reviewing their privacy policies when you leave our site.

Contact Us:

If you have any questions about this privacy policy, please contact us at:

Email: hello@cuddleshare.co.uk

Company number 15822519